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Get in the habit of asking yourself 'then what'? when it comes to any marketing campaign. So you send out a postcard…. then what? What would be the most likely thing that would happen next? It's probably not what you're hoping will happen… the recipient will see the postcard, realize they can't live without your services, and pick up the phone and call. Always, remember hope is not a strategy.
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How do I know this so well? I learned from bitter experience that spending $1000 on a one-time postcard campaign is not a good investment. I did it too. Fortunately I will never do that again because I have a plan and I know what my BSO's are. My encouragement for you is that if you do not have a plan, get a plan! Remember, you can achieve whatever you believe as long as you are willing to work for it!
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