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In recent [link widoczny dla zalogowanych] years, family bathroom brand name of the constant development, and international brands have begun to dare to compete against some big brands to get rid of it is inherent in the cheap image. Last year, Hangzhou, China building and sanitary ceramics in association with the sixth member of the General Assembly, held in conjunction with the Foreign Entrepreneurs Forum, the nation s leader bathroom Group Chairman Hui Wen Wang Hui up once stunned the world as products of China Wei Tao cheap problem to heart, Hui Wen Wang on the spot questioning musician bathroom Ma Kai, president of the Asia Pacific: China s Wei Tao products cheaper it? why the price of Chinese products so cheap? mainly because we Chinese do not have this [link widoczny dla zalogowanych] character, You do not give the price I do not sell.

Also in that anecdote, opened a Chinese national sanitary bathroom industry voice on a big discussion. China sanitary ware industry has repeatedly called on major corporations to do the brand, create global brand compete with international brands, especially in the bathroom the same strain of the ceramic industry with strong brands continue to rise, this feeling of inferiority on the bathroom even more impatient, brand call for enacting.

The cost of the road can not give up the competition in the market, cheap is a very effective competitive weapon, has always believed in a pragmatic view of the Chinese consumer is the high cost as a magic weapon to win the competition, at home Kitchen area is no exception. In recent years, Wai tat, Wrigley, the European School and the rise of a [link widoczny dla zalogowanych] number of [link widoczny dla zalogowanych] outstanding kitchen brands, imported brands have begun to feel the threat. However, the domestic kitchen and [link widoczny dla zalogowanych] brought to the imported brands also can only be a threat, or even just a potential threat, there is no real challenge, because the domestic kitchen and bathroom products, cheap has not ultimately target consumer groups is widely recognized.

The so called high cost , is based on the same or similar products based on price performance and quality advantages, it can be built on [link widoczny dla zalogowanych] the same or similar price on the basis of performance and quality advantages. In short, the high cost can access [link widoczny dla zalogowanych] from two directions, price, and performance quality. However, high cost of understanding, now there are two errors in the local brands, that is too low prices and excessive pursuit of the [link widoczny dla zalogowanych] pursuit of advanced products.

Cost effective? Kitchen Company can not abandon the road of misunderstandings in international one: over the pursuit of low prices. Many local kitchen and brand that is cost effective low cost, over the pursuit of price advantage, do not hesitate to sacrifice quality and service quality performance cost. To know when the user purchased the product performance and quality products have a choice, will not easily reduce the purchase cost for the purchase of property is far from the quality of the product. The errors into the low prices of products will face more fierce competition, more and more competitors, profit more and more thin, when business unprofitable to lower prices can only continue to survive, fall into the trap of low prices of products ultimately inevitable demise.

Misunderstanding [link widoczny dla zalogowanych] number two: over the pursuit of advanced products. In fact, this is an easy narcissistic people high cost misunderstanding. On the surface, local enterprises aiming at the international advanced product performance and quality to produce a considerable and relatively inexpensive [link widoczny dla zalogowanych] product, it should be a high cost performance products.

However, more advanced products means that the smaller the target user group, the stronger purchasing power, so that the user of the product even more critical, not only requires the product itself has advanced performance and quality, but also a high profile brands. The local enterprise products in these two areas are hard to catch up for the time being an international brand, it is difficult to convince users to buy.

Secondly, where cost the main emphasis is practical performance, brand value, etc. for the time being are not covered. As the Chinese kitchen industry in the relatively short history, brand and market norms needs to be upgraded so most enterprises still remain in manufacturing sanitary level, do not have the operational strength of the brand.

On the foreign trade market, most European and American buyers value the quality of the product itself or China, with lower spending power in emerging markets and will [link widoczny dla zalogowanych] not have too much demand in the brand level.

Therefore, whether the customer needs from the international market, domestic market consumption capacity, as [link widoczny dla zalogowanych] well as National Kitchen &amp Bath industry in which the early stage of development, the high cost or affordable is kitchen and bath products are also the direction of the main production.
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