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I often ask them "how"?

Usually I am greeted by a puzzled face, but understandably so.

A business owner is there to run their business. Quite often they [url=http://tsuruo.jp/cgi-def/admin/C-002/found/visit/main.pl]hollister uk Vigilance orange[/url] set up their business because they are an expert in their field, a professional. Perhaps they are a dentist, a plumber or a solicitor.
How would they know about online marketing? Perhaps as a business owner you are exactly the same. It is completely understandable for a business owner to be unaware of how it all works, but that [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] is one of the main reasons I wrote this series.

If you can understand how the internet can help your business, if you can see the potential it provides, it can be a goldmine. It can become an integral aspect of the way in which your business operates, an asset that adds value to your business.

With that said, I will now explain why a website is useless if not used correctly.
Your website is a digital representation of your business. In the same way your bricks and mortar premises, your logo, signs and [url=http://www.davidhabchy.com]barbour outlet[/url] adverts give your company an identity, so does your website.
This presents the question, what does your website say about you?

[url=http://www.sidegemeinde.com/peutereyoutlet.php]peuterey sito ufficiale[/url] Assuming your website can be found, (I shall elaborate on this in a moment) will it portray the image you wish it to? What is the goal of your website and does it fulfil this goal?
If your website is designed poorly, looks cheap and makes the visitor think twice about your company, you may have just lost a customer. Make no mistake - that is a real customer, who [url=http://park11.wakwak.com/~yda/cgi-bin/kokoa/keitaibbs2/epad.cgi]abercrombie milano Wholesale-[/url] could have called you up and bought your product or used your services.

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Imagine having your services scrutinised simply because you have a poorly designed website? Welcome to the modern era of business. Perception is everything, how you are perceived to be, can become the crux of your very success or failure.

Do Starbucks make the best coffee? Do McDonald's serve the best food? Any business model needs more than just a product , but think about the following:

What if you could help to "control" how you are seen online? What if every time somebody read about your business, they [url=http://harrisonbg.qwriting.qc.cuny.edu/2011/04/07/please-leave-a-message-after-the-tone/#comment-145830]Fiasco politique des élites soixante-huitardes, par Jean-Pierre Le Goff[/url] liked what they read and liked what they saw?

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The internet is a double edged sword but I can assure you, if you use it properly, it can help your business to prosper more than you may have imagined.

If you have a visitor on your website, we want them to call you up and buy what you have to offer. There are various ways we can increase the number of people who do exactly this.

Firstly the website needs to look good, to express and correlate your company identity.

They will make a judgement about your business from your website within the first 2-5 seconds of arrival. It is important to keep them on the page by using images, none cluttered text and ensuring the website is easy to navigate (your content is easily accessed).

You want to capture their details so that you can contact them in the future about offers or events. Don't forget you may be online, but it is still business and fundamental business principles need to be applied, "Don't find a customer to make a sale, make a sale to find a customer".
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A visitor to your website however will not just give you their name and email for free, "what's in it for me" - remember?

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You will want your phone number at the top of the website so it is easily visible. In some industries this is even more important such as plumbers. If somebody has a plumbing emergency and they need somebody a.s.a.p, do you think they are going to trawl through a website to find it or go to the next website?

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