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ckejyetf9k
Posted: Thu 14:14, 17 Oct 2013
Post subject:
So, what is this BSO and what's
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Most people are spending anywhere from $500 - $1000 on their one-time postcard campaign. That is simply money out the window that they will never see again. Most new business owners, especially start up solo entrepreneurs don't have that kind of budget. So, what can you do if you are tempted by this BSO?
Get in the habit of asking yourself 'then what'? when it comes to any marketing campaign. So you send out a postcard…. then what? What would be the most likely thing that would happen next? It's probably not what you're hoping will happen… the recipient will see the postcard, realize they can't live without your services, and pick up the phone and call. Always, remember hope is not a strategy.
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A marketing campaign has a beginning, a middle, and an end with multiple actions in between. You have no control over what
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How do I know this so well? I learned from bitter experience that spending $1000 on a one-time postcard campaign is not a good investment. I did it too. Fortunately I will never do that again because I have a plan and I know what my BSO's are. My encouragement for you is that if you do not have a plan, get a plan! Remember, you can achieve whatever you believe as long as you are willing to work for it!
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ckejyetf9k
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