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Who might be the ideal customer for your specific small business? Good question. It is the individual who you believe is probably to be your best customer. Is it a young person? Is it a family man? Is it a professional woman? Whoever you have identified, you need to understand everything - and I mean everything - about that person. Identify your ideal customer in your business plan by [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] addressing the below:

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Where they presently buy
The amount they expend on products and services you are thinking about promoting.

Once you've [url=http://www.gotprintsigns.com/jordanpascher/]air jordan pas cher[/url] found out that information, you can really begin working on your business. How do you want to attract that person in your business? And after they drop in, precisely what are they likely to see in your small business? Think about it. If you can setup your marketing to reach this ideal customer; and also you carry products that they like in an environment in which they feel comfortable; you are likely well ahead of the game.

A lot of people build businesses that that they like. Wrong, wrong. You do not develop a business for yourself; instead, you develop a business that your clients are going to like. Ever go into a store and the music is incongruent with the concept? I have and it is because of the owner not clearly [url=http://www.lcdmo.com/hollister.php]hollister co france[/url] defining what music should be played, and that music ought to be in a way that the ideal customer feels [url=http://www.msc-sahc.org/moncler.asp]moncler doudoune[/url] happy with it. Before you can select your ideal customer, visit places that they frequent and watch them. You are looking to understand their desires and demands as well as their [url=http://www.gotprintsigns.com/monclerpascher/]doudoune moncler pas cher[/url] habits. This isn't weird; rather it's smart.

So if you have identified the ideal customer; then it is time [url=http://www.1855sacramento.com/peuterey.php]giubbotti peuterey[/url] to establish in your business plan what marketing tools you are going to use to attain them:

Website
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Social Media

If you direct all your efforts at attracting your ideal customer, you'll still get those who are somewhat like them and those that want to be like them. Don't fear that you'll be [url=http://www.achbanker.com/home.php]hollister france[/url] missing customers. It is better to have fewer of the RIGHT customers than many of the WRONG customers.

Once you discover everything about your prospects, you will be able start to talk with them when using the style of communication that they like and use - direct mail; email; or social media? Think again. You have to adhere to their rules. If you do, they are going to see you being an insider. Furnished with the [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] information you have acquired by observing your ideal customer it's simple [url=http://www.vivid-host.com/barbour.htm]barbour uk[/url] to start building your business plan to service their requirements and building your marketing plan to get them to your small business. You are going to have competition; however, it is your responsibility to deliver your concept consistently.
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