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ckejyetf9k · Posted: Thu 21:38, 10 Oct 2013 Post subject:

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Done well, marketing should be the best investment a business can make fuelling both immediate and long-term demand. It is normal for fully apportioned time and cash investment in a professionally planned marketing program to generate four times return in cash profit. So the five hundred pound website, that is frankly no better than the fifty pound website, could have been replaced by activity that returned two thousand pounds instead of nothing. Wouldn't that have been better?
Another truth is that small business owners assume that all marketing services people are of equal value and the expensive ones cannot be afforded. They will happily buy a website for five hundred pounds or so thinking it to be a bargain because others would have charged three times that for something which would have looked similar. An experienced marketer would have been able to help the buyer understand that websites do not generate customers without both purpose specific design and promotion. The difference between that choice of 'amateur' or 'professional' (there are plenty of expensive amateurs, so beware) is that the £500 investment will generate only a few tens of visitors per month and perhaps one enquiry per year. That is no better [link widoczny dla zalogowanych] than would [link widoczny dla zalogowanych] be achieved with a £50 template website. Worse, an [link widoczny dla zalogowanych] investment in SEO to get the site found and drive visitors will almost never pay back because the ability of [link widoczny dla zalogowanych] the website to convert visitors to enquiries is so poor.
The fifteen hundred pound website will likely do only marginally better with the same few tens of visitors per month and several times better handful of enquiries per year. However, add some SEO to this site and both the traffic and the enquiries will go up. Why, because instead of 0.5% of visitors enquiring - this is the average performance of 95% of all websites - perhaps 5% of visitors will enquire. If you engage an online marketing expert you can expect close to the 35% website visitor conversion rate that is achieved by the top 2% of all websites. A little thought and care improves the performance of the investment by seventy times, or a 700% improvement. The cost may have gone up by as much as ten times. So the [link widoczny dla zalogowanych] cheap investment always results in a direct loss, turning five hundred pounds in to fifty or so. The so called expensive investment returns a handsome profit with five thousand pounds yielding perhaps twenty thousand pounds.
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If you are serious about making a good living from your business, please, please, please, get really good at marketing. Until you have become expert at marketing, hire someone who already is to help you ensure your marketing costs always deliver at least double in cash profit.

Business Doctor and Profit Growth Advisor, Tim Meadows-Smith works as a Non-Executive Chairman and Director helping business owners maximise profits in either growth or distress situations. Awarded grocery exporter of the year for exporting tea to China and Japan,The [link widoczny dla zalogowanych] Independent hailed him a marketing guru after the UK launch of Haagen-Dazs.
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