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The Importance Of Typography And Picking The Right Type Face
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Sarah Palmer is the creator of Pink Shoes Art which creates personalised and personalised bespoke as well as other greetings cards and handmade gifts.
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Submitted : 2011-06-14 00:00:00Word Count : 615Popularity: Not RatedTags: pink shoes art, pinkshoesart, weddings, wedding, wedding invitations, wedding invites, handmade wedding invitations, personalised wedding invites, business, typography, wedding stationery, wedding planning, wedding gifts
It seems to be a given that the term wedding stationery is associated with a certain choice of typeface such as Edwardian Script Lucida Handwriting or the ever popular Monotype Corsiva. Why this is [url=http://www.eracorrect.com]mulberry outlet[/url] the case I am not really sure. For those who do [url=http://www.mansmanifesto.com]doudoune moncler homme[/url] not know what a typeface is let [url=http://www.msc-sahc.org/moncler.asp]moncler doudoune[/url] me explain its the font you choose when typing a letter or writing up a report and the choice of typeface to me is nearly as important as the words that wear it. The medium is [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] the message after all. For some reason many in the wedding stationery world have opted for wedding words to be written in fancy italicized and script fonts as [url=http://www.mansmanifesto.com]doudoune moncler[/url] these are seen to match the wedding message.
Having studied a degree in graphic design under someone who could only be described as a typefacephile I learned about the nuances of typefaces and just how important they truly are to a piece of design. And let us not forget that a wedding invitation may represent many things to both the sender and the recipient but it is still ultimately a piece of design and so the choice of typeface is vital.
Ive often wondered around wedding fairs looking at the stationery selections on offer and been saddened by what Ive seen its become quite dominated in some areas by a kind of crafty person who can create beautifully crafted invitations but knows nothing about typography its seen [url=http://www.getconversational.com]hollister pas cher[/url] as an afterthought something which comes after the crafted aesthetic.
To prove my point [url=http://www.getconversational.com]hollister france[/url] how many of us have ever received [url=http://www.hanesmorgan.com]hollister sale[/url] a beautiful invitation worded in Edwardian Script only to find the RSVP postcode illegible because its written in capital letters which render this particular script typeface unreadable to all but the truly dedicated if you do not believe me give it a try. . Its a great typeface to accentuate couples names on an invitation but truly terrible when it comes to rendering practicalities such as addresses.
So my advice would be when [url=http://www.1855sacramento.com/peuterey.php]giubbotti peuterey[/url] choosing a wedding stationer find someone who when questioned about typefaces can [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] offer a good wide range of classic faces as well as just scripts and who can tailor the invitation to your needs and what suits the invitation style not just slot in your wording into a limited predone template. One question to ask them will demonstrate their typeface knowledge is it a digital italic or an italicized font if they look at you blankly then assume that typography is not their strong point.
What many people do not know about typefaces [url=http://www.1855sacramento.com/peuterey.php]peuterey outlet[/url] is that some of the oldest and best looking ones have to be licensed and paid for hence the proliferation of some truly awful fonts on many PCs but to help you out Ive suggested ten truly lovely typefaces which would grace any wedding [url=http://www.achbanker.com/home.php]hollister france[/url] invitation that you should be able to find on an average computer. And remember the typeface you choose says something about you and your wedding day so make sure its hitting all the right notes.
10. Baskerville a nice classy timeless face.
9. Franklin Gothic clean rounded simple and elegant.
8. Trajan Pro yes its used by all the film posters but its still a classic.
7. Perpetua designed by Eric Gill designer of Gill Sans used widely by the BBC.
6. Palantino based on calligraphic handwriting.
5. Times overused but its overused for a reason.
4. Cambria One I use quite a lot
3. Garamond the old ones are the best.
2. French script this one is at least quite legible.
1. Lucida bright quite a perky friendly face.
Avoid at all costs: Comic Sans Tahoma Ariel Edwardian Script use only as an accent typeface Brush Script Cooper Black Bradley Hand.
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