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"Every night, I battle my TV. [link widoczny dla zalogowanych] Just as I'm settling in to a nice, relaxing half-slumber while listening to Sarah-Jessica-Parker-as-Carrie-Bradshaw rant about men, I find myself rudely awakened by some horrendous Livelinks commercial. Suddenly I'm in a mad rush to find the remote so I can down the volume."
There are at least a couple of other low-tech solutions. One is the "fast-forward" button. Record all your shows with your VCR or DVR and fast forward through all the commercials. At 16 or so minutes (32 30-second commercials) of commercials [link widoczny dla zalogowanych] per hour, you could not only eliminate the problem of high-volume commercials, you could cut back your TV watching time by 25% with this simple little trick. In fact, the loud noise from the commercials could serve to shock you out of your hypnotic [link widoczny dla zalogowanych] TV trance just enough to hit the fast-forward button.
Interestingly, the author claims there is another solution, an electronic [link widoczny dla zalogowanych] device, called Dolby Volume, which supposedly will modulate the TV volume while not [link widoczny dla zalogowanych] disturbing the quality of the show.
Is TV so addictive that most people cannot?
There is also the "mute" button. The only condition for that solution is that you do need to keep the remote control handy. So, that may not work if you are trying to use the TV to fall asleep. Nonetheless, that is a genuine solution to keep in mind for other times. While the muted commercials are playing, you could talk to your family or read instead. It is also easier to un-mute the volume once the show comes back on.
Of course, this new techno-gadget might help. However, if it fails to resolve the problem, will she finally turn off the TV at least at bedtime? Or will she suffer until the government or some new gadget fixes the problem?
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TV watchers have a problem. Networks wantonly make their commercials louder then their main programming. This makes for some irritated viewers, like the viewer above. Many viewers have complained to the FCC, the Federal Communications Commission. Not surprisingly, the FCC has not fixed the problem, in spite of the complaints.
The a la carte programming debate was another example of this mentality. Many people were upset that cable companies bundled their programming together, forcing customers to pay for adult-oriented programming in order to receive Disney and other family-oriented programs. To fix this problem several groups petitioned the government to force the cable companies to offer a la carte programming, instead of the bundled packages.
People turned to the government instead of simply boycotting the cable companies. If people [link widoczny dla zalogowanych] want family-oriented programming, they can simply use the many thousands of family [link widoczny dla zalogowanych] movies that are available, or they can enjoy some genuine family-oriented activities instead, like playing games or playing outdoors together.
Why do people look to the government to fix the numerous problems or wait for some miracle techno-gadget, instead of using the most obvious solutions, one of which is to stop watching TV?
Probably, however, some of you think I am joking. "Such a radical solution!" Consider, however, how you would react [link widoczny dla zalogowanych] if any other company failed this miserably to meet your expectations or caused you so much grief after purchase. You would immediately stop doing business with them. You would tell all your friends and they would stop doing business with them too. Soon such a company would have no clients and would be out of business.
The other obvious solution is the "OFF" button. Turn off your TV and then you do not have to worry at all about the TV's volume. Just [link widoczny dla zalogowanych] imagine the peace and quiet if you implement that solution!
Likewise, the author above suffers though the jarring commercial interruptions. She admits that she uses the TV to relax at night. To her, it appears the TV is a sleep aid-a sleep aid that apparently does not work very well. Wouldn't the obvious solution be to stop using the TV at bedtime and try an alternate solution? Perhaps, a good book might work better as [link widoczny dla zalogowanych] an aid to relax or sleep. [link widoczny dla zalogowanych]
This may be a solution to the problem, a rather excessive, convoluted one. However, I wonder why the author and so many others do [link widoczny dla zalogowanych] not consider simpler, more obvious solutions. Instead, they wait for technology to fix the problem or pester their government to get the networks in line.
Why is TV so different?
How about you? Will you fix the myriad problems with TV yourself? Or will you wait for some nameless inventor or the government to fix things and suffer needlessly in the meantime?
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